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Ron Manley

Brand Work + Illustration

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Friendship Empty Tub Campaign

A deep dive inspection of this premium cottage cheese brand showed that it rivals over the competition and these curds are craved by many. I love brands that believe in clean ingredients. The competition is watery and with additives and preservatives that are not good for our bodies. Brands like this make my job so much more fun and meaningful.

We created impact and helped to lift sales by not showing the actual cottage cheese and showing the decimated container after being consumed. Print ads in Better Homes & Gardens helped this brand expand into new markets while our Container Claimer helped consumers protect their healthy snack from hungry coworkers. Project work included:

- Print Advertising
- Website Design
- In-Store Messaging
- Brochure Sales Aid
- Container Claimer

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